Meta Title Optimization
Meta Title Optimization, one of the crucial areas when it comes to On Page SEO strategy.
Title is just not a headline that displays in SERP, it is the decision factor for many of the users to decide whether he should enter inside the site or not?
So, we should pay closer attention and detailing to each letter we insert inside the title so that we can make max use of Meta title for SEO.
Let’s try to understand the background, usage and how to apply the same in detail.
What is Meta Title?
Meta title refers to the title on one landing page which is going to display in search results with the help of HTML Meta tags.
Generally, meta tag is a HTML element that connects websites with search engines. Similar to meta titles we have some other meta tags such as meta description, keywords & robot tag.
Take a look at meta titles and how we use them on the website.
- <meta name=”title” content=”Free Web tutorials”>
- <meta name=”description” content=”Free Web tutorials”>
- <meta name=”keywords” content=”HTML, CSS, JavaScript”>
- <meta name=”robots” content=”index, follow”>
Other Important Meta Tags in SEO
- <meta name=”author” content=”John Doe”>
- <meta name=”viewport” content=”width=device-width, initial-scale=1.0″>
- <meta charset=”UTF-8″>
How Meta Title will display in Search Engine Results Page
Example:
- <meta name=”title” content=”Janardhan Nagaiahgari- Growth & Performance Marketing”>
- <meta name=”description” content=”We are a five-star rated holistic full-service digital marketing agencies, serving thousands of clients. Our digital agency covers all aspects of internet …”>
Hope you got some minimum idea about what is a meta title and how it will be displayed in search engine results.
More General information on meta titles
It establishes communication between both users and search engines. So we need to impress users and search engines so that we will get benefits from both sides.
Syntax for Meta title:
Syntax: Action words + Focus Keyword + Service/Product + Location + Year + Brand Name
Example 1:
- Company Name: Sandy Clinic
- Service Offering: Cancer Treatment
- Year: 2023
- Service Mode: HSR Layout Bangalore
Meta Title: Best Cancer Treatment Hospital in HSR Layout in 2023- Sandy Clinic
Why Meta Title is important for SEO?
- It Helps improve a page’s ranking in search engine results pages (SERPs)
- Title tag helps search engines ot to understand the content and relevance of a page
- A good meta title will bring 3-5X more users than the usual numbers
- Better user experience- Even without visiting the site itself he/she will be able to understand the intent behind the landing page.
Best Practices for Meta title?
- Character Limit: Always make sure you title should not exceed <60 characters
- The character limit should be less than Max 600Pixel and min between 525- 535 pixels.
- Primary focused keyword must place at the beginning of the title
- Focus more on adding action keywords such as best, top, learning, No.1 & others.
- Make it relevant, it should be 100% relevant as per your inside page content
- Brand Name at the end of the year title.
- Try to add current month and year to maintain freshness
WordPress Meta Title Optimization
WordPress Meta Title Optimization
Inside wordpress we have a special feature called meta tags variable such as site title, Page Number, current date, current descriptions, separator, tagline & other. Make sure to update the meta title whenever you change the title of your page they will also get updated.
Mistakes to Avoid on meta title?
Mistakes to Avoid on meta title?
There are some commonly made mistakes by the people who are not much aware about meta title optimization. Some of the common mistakes that we can avoid are
- Focus keyword repetition
- Placing Irrelevant keywords to the title
- Longer titles than recommended
- Outdated year name mentioned
- Same title for different landing pages
- Too short meta titles
- Exceeding 60 characters limit
- Keyword stuffing
Conclusion
In simple words meta titles play an important role when it comes to On page SEO strategy, so we should be very choosy and make sure it is as per search engine guidelines. We have mentioned all the required syntaxes, guidelines and tips to improve the same for your SEO game.
