Hyperlinking in SEO
Hyperlinks play an important role when it comes to content optimization and offering rich user experience. So let’s try to understand every corner of SEO and its use cases.
- What is Hyperlinking in SEO
- Types of Hyperlinks
- Benefits of Hyperlinking for SEO?
- Mistakes to avoid
What is Hyperlinking in SEO?
Hyperlinking is one of the core concepts of content optimization and it refers to the practice of creating clickable elements that connect one web page to another. Not only creating links between different web pages across sites, we can also link to different sections within the same page.
Example: ( Keep Photo)
Code to Use:
- <a href=”link”>Anchor Text</a>
- <a href=”https://www.janardhan.digital”> Janardhan Nagaiahgari</a>
Types of Hyperlinks in SEO?
There are 2 different types of hyperlinks in SEO optimization, such as:
- Internal Linking– Linking one web page with other within same website
- External Linking– Linking one web page with other website/page
Benefits of Hyperlinking for SEO?
There are plenty of useful benefits of implementing Hyperlinks as per the web crawler guidelines, some of them are listed below.
- Improved Crawling and Indexing: with proper hyperlinking structure, search engines can easily and index content.
- User Experience: users can easily navigate between different pages across the web, so for better user experience we should have proper hyperlinks defined.
- Anchor Text Optimization: we can use keywords inside the links that can directly influence the keyword ranking and boost our organic traffic.
- External Linking for Credibility: Linking to some good authoritative external sites adds credibility to our content.
Mistakes to Avoid in Hyperlinking in SEO?
- Over-Optimized Anchor Text: we should avoid using the same anchor text repeatedly with exact match keywords.
- Using Non-Descriptive Anchor Text: Generic anchor text offers very small amounts of context to search engines . so through this activity we may not get actual benefits.
- Broken Links: we should never link to broken links, such as non functioning pages. This might create a bad experience for the user.
- Ignoring Mobile-Friendly Navigation: we should ensure links should be easily clickable on smaller screens and that navigation remains intuitive.
- Linking to Unrelated or Irrelevant Pages: one of the most common mistakes people make. We should never link pages that are irrelevant to the context.
Conclusion:
In our final words, hyperlinking plays an important role in SEO & Content optimization. So It is very important to pay some attention to the same and grab benefits.
