Blackhat SEO
Blackhat SEO is the set of practices that search engines won’t like and unethical practices to rank any website. So let’s try to understand every inch of Blackhat SEO today.
What is Blackhat SEO in 2024?
Blackhat SEO Involves a couple of activities which are not as per Search engines policies. Meaning that these are the activities which every search engine available in the market is against such activities and won’t intend to offer any benefits to the same.
Drawbacks of Blackhat SEO?
Since almost every search engine won’t prefer these practices we will not get the following
- SEO Benefits
- Keyword Rankings
- Brand push
- Visibility on Search engines
List of Black Hat SEO Practices
Take a look at a list of all Blackhat SEO practices that are against search engines or web crawlers in 2024.
- Keyword Stuffing: One of the most common in nature mistakes that SEO professionals perform is overloading content with keywords. It is highly recommended to follow the concept of Keyword Density when we are performing Keyword insertion or mapping to the content.
- Cloaking: It is the practice of showing different content or URLs to search engines and users. Meaning that to impress search engines developing excluding content and exclusive content for users on the same page. With the help of Hidden text concept people hide content developed for use will be hidden and only content developed for search engines will be shown to crawlers.
- Hidden Text and Links: Like we stated above hidden text of the concept of hiding certain content for either users or search engines. This action can be done with the help of CSS code such as: style=”visibility: hidden;”. By passing these CSS codes a certain portion of the text will get hidden.
- Doorway Pages: Sending users from one page to another irrelevant landing pages without taking user confirmation or user actions.
- Link Farming: It is the practice of creating backlinks networks. Meaning that to impress we create multiple backlinks sources( our own sites) for the purpose of artificially increasing the link popularity and manipulating search engine rankings.
- Automated Content Generation: It is the practice of usage of AI or some third party tools to generate automated content which was not natural in sense.
- Duplicate Content: we should never copy content from other sites and reuse the same content in our sites. Google algorithms use AI to detect such content infringements easily.
- Clickbait and Sneaky Redirects: one of the unethical practices of using misleading titles, meta descriptions, or thumbnails to attract clicks. Once they enter the site redirecting users to unrelated or spammy content.
- Buying and Selling Links: There are many vendors available in the market who offer bulk backlink selling and purchasing. Primary intention of this activity is to manipulate search engine rankings.
- Cookie Stuffing: without taking permission of consents Inserting affiliate tracking cookies on users’ computers and earning commissions for sales made.
Conclusion
In our final words, web crawlers will pay high attention to these activities. So it is highly recommended to not to follow or apply above mentioned practices in 2024.
