SEO Interview Questions & Answers

Are you in search of Most commonly asked questions in the SEO Interviews in 2024? Seeking for one right platform that can provide a list of must know concepts before you apply for any SEO Profile? Or Looking for One best online platform like Janardhan.Digital that can provide an awesome list of Beginner to advanced SEO Interview questions That are asked by many interviewers in 2024.

If you belong to above mentioned categories, then welcome to Janardhan.Digital SEOInterview Questions World .

We know the value of an interview & How difficult it is to crack the same in 2024. old SEO strategies are no longer working in 2024 even concepts too. So, we need to be aware of what to learn and what not to learn. We need to upgrade ourselves with the latest trending concepts & Interview questions that have been asked in recent digital Eras.

Our Janardhan.Digital Team has collected some of the top rated 500+ SEO Interview Questions for Beginners to advanced level.

SEO Interview Questions for,

• Freshers
• SEO Enthusiasts
• 2-5 Experience Candidates

SEO Interview Questions & Answers  in 2024

Here is the list of most commonly asked Questions in SEO Interviews Along with detailed answers to it. One must learn these topics before they jump for an interview.

What is SEO & Why is it Important?

SEO Stands for Search engine Optimization, it is the process of improving website position and visibility over organic search engine results(SERP). SEO helps your website rank in Top search results and gain more visibility online.

Well we got the basic definition of SEO, then what it really means to business why we need to focus on SEO?

Benefits of SEO for Small and Medium Businesses

• Your site will will be visible on search engines
• Free user attention and Traffic to business
• Cost Effective and High Conversion
• High Intent users flow towards your business
• Organic Business Growth in Long term

Best Practice: The higher ranking you get, the more business you can generate. So try getting your site on the Top of search engines, Aim for 1, 2, 3 or <5 Positions to grab max attention.

What is Search Engine and Name Search Engines in 2024

Search engine is an online Software that helps users to find information by taking inputs from users(Questions, doubts, service/ products, suggestions) they are looking for. There are many search engines available on the internet , Here is the list of the most used Searches

• Google(Most Popular)
• Bing
• Baidu
• Youtube
• Yahoo
• Ask me

Pro Tip:  Always Choose the right search engine which has more intent user flow. Meaning that each search engine has its unique user base. So choose one platform where your potential customer flow is more so that you can grab more attention.

Who are the founders of Google?

Google was founded by Larry Page and Sergey Brin in 1998 at Stanford University, California.

What is Search Engine Marketing?

Search Engine Marketing refers to paid Advertising over search engines. Meaning that  you need to pay money for user acquisition. 

What are the differences between SEO and SEM?

SEO refers to organic user acquisition and SEM (Search Engine Marketing) refers to paid user acquisition. Results with Bold “AD” mentioned are SEM and rest are organic results in search engines.

What is a Website?

A Website is an online platform and it is a collection of world wide web(WWW) pages containing hyperlinks to each Pages. A website helps businesses to showcase the products or services they provide to the customers online.

Best Practice: User-friendly, mobile Optimized and lag free site can get more attention & higher rank over search engines.

What is Domain/Domain Name in SEO? How to Choose the Right One?

A Domain is the name of your website that you wanted to create for your business/brand.

Example:   https://www.Janardhan.Digital(Here the domain name is Janardhan.Digital)

What is Web Hosting? And why is it important?

Web hosting is an online service that provides storage space for your web files & allows you to publish your website files onto the internet.

Some of the Popular Website Hosting Providers are

• Godaddy
• Hostinger
• Bigrock
• …etc

What is the Front End of a site?

Front end is the front page of a website where the user generally interacts with. Meaning that it is an online space where you can see images, colors, videos, icons, text and more in any webpages.

What is the Backend of a website?

A Backend is the Backside of the website where web developers build frontend applications. It is the online space which deals with server-side portions of the website.

What is an SSL certificate? Why is it Important in SEO?

SSL Stands for Secure Sockets Layer, a digital certificate that enables an encrypted secured connection to web pages. Sites that use SSL tell their visitors they are using secured connections, so no one can steal user information from the site.

What is HTTPS?

HTTPS stands for Hypertext Transfer Protocol Secure, it is an extension of the Hypertext Transfer Protocol i.e HTTP. It enables encryption while sending data between a web server and a web browser.

What is HTTP?

HTTP Stands for Hypertext Transfer Protocol and it is the Source of any data exchange on the Web.

What is a CMS?

This is one of the most frequently asked during digital marketing seo interview questions interview, CMS stands for a content management system(CMS), It is an Online Platform that helps Business Owners to create, manage, and modify content on a website.

Examples of the most widely used CMS platforms

• WordPress
• Joomla
• Drupal
• Magento (e-commerce)
• Shopify (e-commerce)
• Blogger (Blogging)

Best Practices: Always choose CMS based on the type of business that you’re going to work. For online stores Shopify works better and for services based companies wordpress and other works. So based on the business model and usability choose the right platform.

What is Domain Extensions?

A Domain Extension is a suffix that follows the domain name in a web address. There are a variety of Domain Extensions available such as “.com, .net, .org, .in..etc”. Always choose your domain name as per your business needs( how you want to target your audience.)

What is TLD?

TLD Stands for Top-level domain refers to the last segment of a Website Address which will appear at the end of your domain name. Example: .com, .org, .net..etc

Example: .com, .net, .org, .in

What is CCTLD in SEO

ccTLD Stands for country code top-level domain is a top-level domain name that is used to define the domain based on country. ccTLD approach is more beneficial for brands that want to cover specific geography.

Example:

• Business Geography is India-> https://www.Janardhan.Digital.in
• Business Geography is UK-> https://www.Janardhan.Digital.uk
• Business Geography is US-> https://www.Janardhan.Digital.us

Best Practices: Always choose domain extension based on the geography that your business focuses on and to what extent you’re providing service.

What is a Landing page?

A landing page is one web page on a website that your user lands on when he clicks on a particular link.

What is SERP?

SERPs are Search Engine Result Page(SERP), i.e., the web page that comes up as a result of any search query you enter in Search engines.

What are the Types of SEO Available?

There are 2 types of SEO such as

• On-Page SEO
• Off-Page SEO

What is On-Page SEO?

On-page SEO is the practice of optimizing Web pages to rank higher in Search Results. All the optimization methods will be applied within the site(inside).

What is Off-Page SEO?

Off-page SEO refers to Optimizations Practices taken outside of your website to Rank Higher over search engine results pages.

What are Methods/Techniques in SEO?

There are 2 types of SEO such as

• White hat SEO
• Black Hat SEO

What is Whitehat SEO?

White hat SEO is a set of Practices used to rank higher in Search Results by Following Guidelines set by search engines. There are a variety of Guidelines available for each ranking factor item, so follow them carefully.

What is Blackhat SEO?

Black hat SEO is a set of Practices used to rank higher in Search Results by Following Guidelines set by search engines.

Difference between White Hat and Black Hat SEO?

White Hat SEO	Black Hat SEO
Need to Follow guidelines set by Search Engines	No need to follow guidelines set by Search Engines
Ideal for Long Term businesses	Ideal for Short Term businesses
High quality site is required with high intent engaging content	Poor quality site is required with Low intent engaging content also works

List of Blackhat SEO Techniques?

• Hidden text
• Clocking
• Keyword Stuffing
• Doorway Pages
• SPAM Backlinks Purchase

What is Hidden Text?

Hidden text(Invisible text) Refers to the concept of hiding textual content using coding, only search engines can read this text but your audience. It is also called Invisible or fake text.

What is Clocking?

Cloaking refers to a technique presenting your web page content to the search engine spider differently and for users’ different content. Meaning that different content is for different purposes, the purpose of content is to impress Search engines, not users.

On Page SEO Interview Questions: Beginners to Advanced

What are Keywords in SEO?

Keywords play a very crucial role in SEO, Keywords are the words and phrases that users type into search engines to find what information they are looking for.

What are the Types of Keywords on SEO?

There are 2 Types of Keywords in SEO Such as

• Long-Tail Keywords
• Short Tail Keywords

What is Short Tail Keyword

Short tail keywords Refer to search keywords with a word limit of less than 3 or Equal to 3(3-word combinations or less than 3)

Example:

• Digital Marketing= 2 words
• SEO= 1 word
• Digital Marketing Company= 3 Words

What are long-tail keywords in SEO?

A long-tail keyword refers to a Keyword that is generally made from more than three words Combinations.

Example:

• Digital Marketing company in Bangalore= 5 words
• Digital Marketing agency Bangalore= 4 words

What is Keyword Research and it’s Best Practices

Keyword research is the process of identifying the right keywords that you want to rank on the top of search engines. Also finding keywords that can bring traffic along with conversions to the business.

Keyword Research Best Practices

• Always think it from a customer point of view, like what they actually going to search
• Find Keywords that are Low search competition and High Intent 
• Focus more on targeting Long tail Keywords(though they have low volume)
• Check the Competition density( How many are trying to rank them
• Use exact match competition finder( search keywords by placing “ “ before and after to know exact competition
• User intitle:.”keyword”, description:.”keyword”, inurl:.”keyword”
• Don’t aim for general keywords, they will not help you much
• Don’t ignore brand Keywords( user search Console for finding)
• Avoid starting your keyword research with an adjective.
• Don’t use keywords about unrelated topics

What is Keyword Stuffing?

Keyword stuffing is a concept that refers to adding more keywords to your web pages. For any web page, we can maintain a keyword density of (2-4%). More than keyword density keywords can be considered as the Black Hat SEO technique.

Pro Tip: User tools like wordcounter.com to find out keyword density and how many times you’ve repeated the same word in the content. 

What is Google Autocomplete?

Google Autocomplete is one of the functions available to Google Search algorithm which suggest similar keywords for the query that the user entered in the Search bar.

Pro Tip: Always collect all the search terms related to your primary Keywords using autosuggest, it has maximum potential and can bring ideal customers.

What are Meta Tags? Types of Meta Tags in SEO?

Meta Tag is an HTML attribute that helps to write SEO Meta Elements, there are 4 Meta Tags in SEO such as

• Meta Title
• Meta Description
• Meta Keyword
• Meta Robot Tag

What is Meta Title in SEO?

Meta Title Also known as title tag, Refers to the text that is displayed on search engine result pages. It is also called a Title for each webpage that is available on your Website.

Guidelines to follow for Meta Title

• Character limit= 50-60
• Focus Keyword must be in the Beginning
• Brand Name Must Include at the end of the title
• Location Mode: Online or Location
• Current Year & Month Name can be added

Meta Title Best Practices

1. Check the Title availability: intitle:. “yourtitle”
2. Add Action Keywords- Best, Top, Leading, No.1 
3. No Copy from competitor- Always unique title based on page intent
4. Try Avoiding generic titles
5. Use sentence case or title case
6. Title should not be text duplicated from the page
7. Titles are now truncated at approximately 580 pixels on desktop and a little longer on mobile
8. PDF titles should be limited to approximately 560 pixels.

What is Meta Description

A meta description is a brief summary of the content on your landing page that displays in search engine results.

Guidelines to Follow

• Character limit is 150-170 Characters
• Focus Keyword must be added
• Action Keywords must be Added

Meta Title Description Practices

1. Try writing a Meta description with 25 words and include important keywords that are used on your landing page. 
2. If your focus is to target 2 core keyword phrases, then write one sentence for each keyword phrase separately.
3. Use action-oriented description i.e “Learn how xxx does keyword research better”
4. Keep it blank If you can’t do that ( Google will phrase and consider)
5. Try write title with 920 pixels( for no truncation)

What are Meta Keywords?

Meta Keywords are a specific type of meta tag that appear in the HTML code of a Web page and help tell search engines what keywords you aim to rank for.

Best Practice: Meta Keyword is one of the least important areas in SEO, try avoiding placing your Keywords in it. Instead target them inside your content so that they get covered.

What is a Meta Robots Tag?

The meta robots tag is an HTML tag that informs search engines what information available on your webpage to be followed and what not to follow. We need to pass meta robots commands to search engines on the Head Section of the Webpage.

Commands we can pass to Search Engines in Meta Tags

• name=”robots” content=”follow, index”
• name=”robots” content=”no-follow, index”
• name=”robots” content=”follow, no-index”
• name=”robots” content=”no-follow, no-index”

Best Practice: Always block pages which you don’t want to drive traffic and user flow and pass index commands to mandate pages. Also it is mandated to pass follow and index commands to focus pages.

What is URL optimization in SEO?

URL Stands for Uniform resource locator, it gives us a path to specific information available on the site. It is mainly used for user navigation on the site. URL Optimization Is the practice of Optimizing your web page URL as per search engine standards.

Such as

• Placing your focus keyword in it
• 100 Character limit usage
• Same URL Extension across all URL
• Words separation with hyphens
• Numbers in URL not allowed

Example: Focus keyword is Digital Marketing

URL: www.abc.com/digital-marketing.html

What is URL Parameter and how to Optimize it?

URL parameters (also known as “query strings”) are a way to organize additional information for a given URL. URL parameters are generally added to the end of a URL after this ‘?’ symbol, and multiple parameters can be included when separated by the ‘&’ symbol. 

We generally use these parameters to specify and sort content on a web page, but in some cases they are used for tracking traffic.

Why do URL parameters matter for SEO?

There are a few SEO considerations when it comes to URL parameters, largely because the use of parameters can lead to a high volume of pages with very similar content. Parameters are sometimes generated dynamically when a user completes an action without actually changing the content on the page. This can lead to a few common SEO issues:

• Duplicate content
• Wasted crawl budget
• Dilution of page ranking signals
• Tracking issues in Google Analytics

Best practices for URL parameters

1. For URLs with campaign parameters or which otherwise are serving completely duplicate content, add a canonical tag pointing to the non-parameter version.
2. If a page with parameters does not have search value independent of the primary version of the page, but does have value for users, add a canonical tag. Don’t use robots.txt to block these pages. 

• For URLs where parameters are used for localization, use hreflang annotations to associate different country/language variations with each other. (Note that using parameters for country/language localization is not recommended for SEO purposes.)

What are Headings in SEO?

Your header tags provide structure for your web pages, in SEO we have a Total of 6 Headings available

Such as

• H1 Tag
• H2 Tag
• H3 Tag
• H4 Tag
• H5 Tag
• H6 Tag

Best Practices

• Place your Primary Keyword in H1 Tag
• Split your secondary focus keywords across H2, H3 & H4 wisely

What is Image Optimization?

Image optimization is the process of optimizing images to increase user engagement over search engines & on the web pages.

Best Practices for Images

• Save image with Focus Keyword Name
• Image Size should not exceed 100 kb
• Image Alt Tags with Keywords
• Always maintain relevance while Adding alt & Title
• Image Title Tag with secondary Keywords
• Image Captions with Secondary Keywords
• Add image structured data
• Image Sitemap Creation
• Image GEO Tagging

What are alt tags in SEO?

Alt tags refer to an alternate name for an image, providing context to what an image is about to display.

Best Practice: 

• Place your Focus Keyword in image Alt tags which you want to rank Top position.
• Don’t just add random keyword inside alt tag, try add 

What is the image title?

An image title is a piece of text that describes an image. It is important to add a title tag in brief saying exactly what information we are carrying inside of the image. Title tag used to communicate with the user when the image is unable to load and convey what information is available inside.

Best Practice: Place your secondary focus Keyword in image as title tags which you want to rank Top position.

What are Image Description tags?

An Image Description is a detailed explanation of an image that provides textual access to visual content.

Best Practice: Place your LSI keywords in image description tags which you want to rank Top position.

What are Web Spiders, crawlers, and robots?

Web crawlers are automated software programs from Search engines that crawl across the Web and index all the content on it.

What is a Sandbox?

The sandbox is an imaginary area where all the newly requested sites for indexing to search engines are placed. Also known as an observation area about how new sites behave when they request indexing in search results.

ProTip: make sure you’ve optimized the site as per SEO Standards before you submit for sandbox, so that you will get maximum advantage out of it.

What are Canonical Tags?

A canonical tag is an HTML element that helps Search engines to prevent duplicate content issues in search engine optimization by specifying the Duplicate or original version of a web page.

Best Practices: Always mention your canonical version inside the original version, so that search engines can understand better which is original and which is having similar/duplicate content. 

What is a sitemap and How many Types are There?

A sitemap Describes your website Architecture & also a combination of web pages related to one website.

There are 2 Types of Sites Maps available

• XML Sitemap
• HTML Sitemap

What is XML Sitemap in SEO?

XML Sitemap works as a medium between website and Search Engines, it informs search engines how many pages a website carries in the format of XML language.

Example: https://Janardhan.Digital.com/sitemap.xml

What is HTML Sitemap?

An HTML sitemap works as a medium between user and website. it informs users how many pages a website carries in the format of HTML language.

Example: https://janardhan.digital/sitemap.html

What is the Do-follow link?

A do-follow link is an instruction to the Search engine that it can follow the site information. Meaning that we are passing a command to Search engines to follow our site content and process the information. Acquiring do-follow backlinks will help improve your website ranking & Authority.

Example: name=”robots” content=”follow, index”

What is No-follow in SEO?

A No-follow link is an instruction to Search engines that they can not follow the site information. Meaning that we are passing a command to Search engines not to follow our site content and process the information.

Example: name=”robots” content=”no-follow, index”

What is the Do index Tag?

A do index is an instruction to Search engines that it can index your site information in search results. Meaning that we are passing a command to Search engines to index your site in search results.

Example: name=”robots” content=”follow, index”

What is a No index?

A no index is an instruction to Search engines that it cannot index your site information in search results. Meaning that we are passing a command to Search engines not to index your site in search results.

Example: name=”robots” content=”follow, no-index”

What is Domain Authority?

Domain Authority, also known as DA by many experts, is an SEO ranking score developed by a tool called Moz. DA says how well you are maintaining your site since it is created.

Factors involved in DA

• Domain Age
• Content used in web pages
• Content freshness
• Content with Current Trend
• Type of Backlinks you are acquiring
• Tool Name moz.com

Best Practices to Increase DA:

• Make your site AMP optimized
• Make your User Friendly(UI/UX)
• Update/upload new content once in a week
• Maintain content as per Trends
• Acquire High-Quality Backlinks from Authority Sites
• Don’t maintain non-working and out dated pages

What is Page authority in SEO?

Page Authority, also known as PA by Many experts, is an SEO ranking score developed by a tool called Moz. DA says how well you are maintaining your Web Page since it is created.

Factors involved in PA

• Webpage Age
• Content used in web pages
• Content freshness
• Content with Current Trend
• Type of Backlinks you are acquiring

Tool to measure Page Authority(PA): moz.com

What is a Spam Score?

SPAM Score is one of the SEO Metric developed by MOZ, it helps to understand how spammy a website is and how trustworthy a website is.

Tool to measure Spam Score: moz.com

How to Reduce SPAM Score:

• Identity SPAM Links pointing towards your site
• Use Moz site explorer tool to extract the SPAM links
• Filter SPAM links based on the SPAM score
• Review the Links whether you’ve build them or not
• Finalize the SPAM Links and submit file to search console
• User Disavow tool for Submission 

What is HyperLinking?

A hyperlink is an HTML element that links one webpage to another Landing Page altogether. Hyperlinks are usually colored purple or blue and are sometimes underlined.

Types of Hyperlinks Available in SEO?

There are 2 Types of Hyperlinks Available in SEO such as

• Internal Link
• External Link

What is Internal Linking?

An internal link is Link That Passes from one landing page to another landing page on your website. Both your users and search engines use links to find content on your website. Your users use links to navigate through your site and to find the content they want to find.

Types of Internal Links:

• Navigational links: They are used to help users navigate through your website pages. They are site-wide links that define what kind of structure your site has. 
• Contextual links: These are the Links pointing to related articles and topics that already exist in your site. 
• Nofollow internal links: It is quite common to have the nofollow attribute to disguise an unnatural link to an external domain. 
• Next/Prev Links: ‘Rel=next’ and ‘rel=prev’ indicate that the current page is one in a series and pushes the user to switch over. 

Best Practices:

• Add your Keywords to Alt Texts
• Make sure all the important pages are Internally linked
• image links Should have alt attributes
• Contextual links Keywords within the content
• Make the links open in a new tab.

What is External Linking?

An External link is a Link that passes from one landing page to another landing page of different websites. Both your users and search engines use links to find content on your website.

What is Cross Linking?

Cross linking is the practice of linking one Webpage on the Internet to another webpage in a different Website.

What is Redirection? How many types of Redirections are Available?

A redirect is a practice of sending both users and search engines to a different URL from the one they originally requested.

There are 2 Types of Redirections available

• 301 Redirection
• 302 Redirection

What is 301 redirection?

A 301 redirect is a permanent redirection where we are sending our users from one Broken URL to a Newly created URL/Existing relevant URL Permanently.

What is 302 redirection?

A 302 redirect is a Temporary redirection Practice where we are sending our users from one Broken URL to a Newly created URL/Existing relevant URL Temporarily.

What is a 404 error in SEO?

A 404 is an HTML error and it is a standard response code indicating that the webpage that is attempting to be accessed has been moved or deleted.

Best Practices:

• Keep an eye on Google Search console to find Broken links
• Use third party tools like checkmylinks or broken links checker
• Use Redirection plugin to automate the process on wordpress

What is Robots.txt in SEO?

Robots. txt is a Text File that Passes information to search engine crawlers on which URL is Allowed for search engines and which is not. Using robots.txt file we can restrict search engines what information has to come in search engines and what is not.

Best Practices:

• User-agent plays an important role
• Make sure you’ve added right agent
• Add disallow to directories, not specific pages
• Add sitemap link inside robots.txt file

What are OG tags?

Open Graph is the meta tags used to communicate a page content with social media (such as Facebook and Twitter). Meaning that we can design different Titles, Descriptions & Image Banners separately for Social media using OG tags.

Tool to Generate: opengraph.com

Best Practices for OG Tag:

• Write unique titles for social media purpose
• Add engaging words to the title for better CTR

What is Anchor Text in SEO?

Anchor text is a clickable text that comes under hyperlinking, whichever keyword we want to place inside an internal/external link we can place with the help of Anchor Text. It usually appears as blue underlined text.

Types of Anchor Texts:

• Exact Match Anchor Text:  This type helps to add your exact match keyword that you wanted to rank.
• Phrase Match Anchor Text: the anchor text contains the keyword phrases for which we want to rank.
• Branded Anchor Text: This type helps to target brand words as anchor text.
• Naked URL Anchor Text: the anchor text is the raw, ‘naked’ URL.
• Random Anchor Text: the anchor text is an unspecific, generic phrase which does not include our target keyword, something like “this site,” “this article,”
• Image Links Anchor Text: This type helps to add anchor text of the image

What is the keyword Density?

Keyword density describes how many times a keyword or phrase appears on a web page compared to the total number of words on the page. KD is used to determine whether a web page is relevant to a specified keyword or keyword phrase.

Tool to Measure Keyword Density: wordcounter

Best Practices for Keyword Density(KD): 

• Keep KD always 2-4 percent
• Try Optimize for 1 word, 2 word and 3 word combinations

How to check Keyword Density?

Keyword density can be calculated by using a formula

KD= (Number of times keyword used/ Total word count)*100

What is Schema Markup?

Schema markup is also called structured data in SEO. It is the language of search engines used to more clearly provide information to search engines to understand your content. Apart from our regular search information such as Title, description & URL, we can able to display additional information about your site

Tool to generate Schema Markup: technicalseo.com

What is a Rich Answer Box or Rich Snippet?

A rich answer, a special search results feature available with an answer for the question asked to search engines. Meaning that instead of showing regular search results info such as URL, Title & Description it will display answers directly.

What is keyword Stemming?

Keyword stemming is the practice of finding root keywords or new keywords related to your Focus keywords.

Example: SEO Online Course is your Main Keyword

Keyword stemming keywords are,

• SEO Online coaching
• Search engine optimization Online course

What is keyword frequency in SEO?

keyword frequency refers to the total number of times the same keywords are repeated on a page.

Best Practices: Never repeat your SEO keywords in the one paragraph.

What are LSI Keywords?

LSI Refers to Latent Semantic Indexing, These are the Suggestion Keywords or the similar or related to a web page’s target keyword. Search engines will display LSI Keywords at the bottom of each search query you enter.

What is Hreflang?

Hreflang tags are HTML Attributes, which inform search engines about the relationship between international versions of a landing page. Meaning that we can inform search engines what language audience you have most priority.

What is Page Speed Mobile?

Page Speed Mobile indicates how Fast a landing page is loading when a customer is accessing your site with Mobile as a Device.

The tool used: pagespeed.web.dev

What is a Pagespeed Desktop?

Page Speed Desktop indicates how Fast a landing page is loading when a customer is accessing your site with Desktop as a Device.

Tool used: pagespeed.web.dev

What is a Rich Answer Box?

Offered by Google, Rich Answer Box gives users direct and precise answers to their search queries. The answer will be given in a box at the top of a SERP.

What is NAP?

NAP is an acronym for Name, Address, and Phone number. Using the NAP Practice, you can rank higher in Local SEO Results.

What are Free Tools used in SEO

• Google Analytics
• Google Keyword Planner
• Google Search console
• Google My Business
• Google Merchant center
• Google Trends
• Amazon deals of the day
• What are Paid Tools used in SEO?
• SEMrush
• Ubersuggest
• Screaming Frog
• Ahref
• Majestic

SEO Off Page Interview Questions for Beginners

Here is the list of top rated Off page Advanced SEO interview questions for freshers in 2021

What is SEO Off Page?

SEO Off Page refers to a list of SEO practices we do outside of our website to outrank your competitor in Search Results Page.

What are Link Building strategies?

Link Building strategy refers to a list of SEO Off Page methods we develop to rank any specific keyword in Top position over SERP.

What is Backlink in SEO? Why is it Important?

Backlinks also known as incoming links to your website from another website. More high quality Backlinks can result in high Keyword position in SERP.

Pro Tip: Acquiring High DA & Quality Backlinks( Referring sites) can improve your website authority, reputation and Keyword ranking in SERP

Types of SEO Off Page Methods?

There are a variety of SEO Off Page methods available in the current digital marketing space. Each individual SEO Expert has their own Backlink methods when it comes to increasing keyword position over SERP.

• Social Bookmarking
• Guest blogging
• Article Sharing
• Outreach Niche Bloggers
• Forum Submissions
• Business Directories
• Classifieds submissions
• PPT Submissions
• PDF Submissions..etc

What is Social bookmarking in SEO?

Social bookmarking is an online storage service by many providers that allows users to Store web page information ,edit and share. Social bookmarking is one of the most widely used SEO Off Page Practice when it comes to increasing keyword position in SERP.

Our Janardhan.Digital Team has listed some of the Top rated Social bookmarking sites available on the internet, try use them you will definitely like it.

What is Guest blogging in SEO?

Guest blogging, also known as guest posting in SEO, is the practice of writing content for another company’s website. Meaning that we write content for third party sites about your service/Product information as a guest author.

Our Janardhan.Digital Team has listed some of the instant approval guest blogging sites in 2024 sites available on the internet, try using them you will definitely like it.

What is Article Submission?

Article submission refers to the practice of writing content for trending article websites about your service/Product information by creating an publisher account.

What is Niche blogger outreach?

Niche Blogger outreach is the practice of reaching out to your Niche related bloggers available on the internet and pitching them for writing articles/blogs about your products. This method is very similar to social media influencers reachout.

What is Forum submission?

Forum submission is one of the most widely used SEO Off page methods in Digital marketing. It is the practice of submitting your answers, Comments and Feedbacks on major online Forums.

Example: Quora.com

What is Business Directories/Directory submission?

It involves submission of your site to a specific category of a web directory.

What is Classified submission?

Classified Submission is the art of promoting our brands, products, and services in major classified sites. Meaning that we need to list our detailed information about your brand in third party sites.

What is PPT/PDF Submission?

PPT/PDF Submission is the art of promoting our brands, products, and services in major PPT/PDF sites in the format of PPT/PDF. Meaning that we need to list our detailed information about your brand in third party sites.

Advanced SEO Interview Questions and Answers For Experienced 

Are you an experienced Search engine optimization professional with 1-2 Years Experience in this Domain. Looking forward to switching your role/Company in 2024, then you are not alone.

There are thousands of SEO Aspirants like you looking forward to changing their roles. So our Janardhan.Digital Team has Decided to provide a list of Top rated & must learn Questions as experienced candidates.

Each question and answer we have listed below have been asked to many SEO professionals during their huddles. So please go through the list and plan your next job hunt. These are some of the most commonly asked questions for 2 years experience, 3 years experience, 4 years experience and 5 Years experience candidates.

Your Roles & Responsibilities as a SEO?

As a SEO Professionals, most of the candidates deal with the following

• On Page Optimization
• Building Backlinks
• KPI monitoring & Strategy Preparation
• Reporting using Analytics, Search console
• Monitoring Site Performance
• Keyword Strategy & Implementation
• Working with Content Team for SEO content Needs
• Working with Developers to Fix site issues/updates.

What are the Tools do you use on daily basis

According to many industry Professionals

• Analytics : For user data & Traffic Details
• Search console: Site performance in Search & Backlinks
• SEMrush: Site auditing & Analysis
• Keyword Planner: Keyword Research
• Google my business: Local SEO
• Merchant center: Shopping site
• CMS: Content updation

What are the most important Ranking Factors?

As per SEO Standards these are the most important ranking signals for any site

• High Quality Relevant quality Content
• Keyword Mapping as per Intent
• Solid Technical SEO base
• High DA niche Backlinks
• Mobile Friendly (AMP) Site
• Top Notch page loading speed
• User experience
• Social Signals
• Content Freshness
• Security & Protocols

How do you do content optimization?

Content optimization can be done by following methods

• Maintaining Keyword density i.e 2-4%
• Maintaining a Min content length 300 words
• Placing the Right CTA buttons with Action words
• Internal links with SEO keywords
• External links with Well know Sites
• Adding FAQ’s at the Bottom of pages
• Heading Tags architecture
• Uploading the relevant images of the content

What are plugins ? Explain SEO Yoast plugin?

A plug-in in a website is software that adds new features or extends functionality on an existing application. Yoast SEO is one of the most used Plugin for WordPress CMS platform. Using the yoast plugin we are able to optimize our site in simple steps.

What is CTR? How to increase CTR?

CTR Stands for Click through rate, meaning that it tells what is the clicking rate when a user sees your site in search engines.

CTR Best practices

• Add Action Keywords in Title
• Add offer details in title
• Write attractive titles
• Pick the best keyword that are having best CTR and include them in content
• Improve URL structure
• Action keywords to meta descriptions.
• Make use of rich snippets and structured data
• Add Schema markups(Rating schema)

Can you brief about your Client and Recent keywords you worked?

Can you brief about your Client and Recent keywords you worked?

This is another commonly asked question during many interviews, we need to explain in details like,

• The client name
• Keywords Status- Before start and after results
• Progress you made on the client account
• Traffic enhancements & Other improvements
• Site structure and other enhancements
• Conversion rates and ROI 
• Key lessons and Case study..etc

What is Site Audit in SEO? How do you perform it?

Site Audit is the process of analyzing our site performance , where we are doing great, how our site performs for Keywords, Traffic sources, Technical Audit, Content analysis & other elements.

Tools for Site Audit:

• SEMrush(Paid)
• Ahref(Paid)
• Moz(Paid)
• Screaming Frog(Paid)…etc.

What is Competitor Analysis in SEO?

A competitor analysis referred to the process of identifying competitors in your industry and researching their different marketing strategies. Meaning that we need to identify the list of top 10 competitors for our Focus keywords and need to analyze their SEO marketing strategies.

Tools for Site Audit:

• SEMrush(Paid)
• Ahref(Paid)
• Moz(Paid)
• Screaming Frog(Paid)…etc.

What is Technical SEO? How do you perform it?

Technical audit is the process of identifying the list of Technical issues such as Page Speed, Crawling, indexing, pages Responses,frames, Sitemaps, robots.txt & other elements. We need to sit with our developer and inform him/her about the list of all issues our site is currently facing and the importance of fixing them.

What are KPIs in SEO? How do you measure your KPIs?

KPI Stands for Key Performance indicators, refers to values to measure the performance of a website. Meaning that in terms of SEO where we are performing well, where are not.

KPIs for SEO

• Keyword position
• Organic Traffic numbers
• Bounce rate
• Goal conversion rate
• Backlinks
• CTR, Clicks & Impressions
• SEO Score…etc

How do you update your SEO Skill?

There are multiple SEO Knowledge sources available in the market. As a Experienced professional we need to closely observe the list of all updates that google officially releases each day/week/month.

We can follow

• Official pages of Google
• Follow industry leaders who are sharing info about SEO trends
• Follow SEO forums for Advanced Tactics

What are some common SEO mistakes to avoid?

There are many SEO mistakes we can avoid, few of them are listed below.

• Keyword stuffing
• Building Low quality Backlinks
• Poor Loading speed
• Poor user experience
• Low CTR…etc

Technical SEO Interview Questions in 2024

These are the some more list of asked during seo manager, seo analyst, seo executive 

seo specialist interviews. So go through these questions as well and get prepared for it.

• Page Speed
• Meta Tag Optimization
• Tool Integrations- Google Analytics, Search console & Tag Manager
• Conversion setup
• Robots.txt and meta robot tag
• Sitemap generation
• Redirections, 404 & 500 error fixes
• Schema generation 

Note: we are not covering questions that are already covered above and below here.

What is Google algorithm update in SEO?

A Google algorithm update is the changes made to Google’s search engine in order to improve the quality, relevance, and overall user experience.

Name Few of Google Algorithms in SEO

There are multiple algorithms released till date, Here is the list of top rated & Impacted SEO algorithms that you need to pay attention to.

Google Panda update : Google Panda is one of the Core Algorithm updates launched in February 2011. The main objective of this update is to eliminate Sites that are using black hat SEO tactics and webspam Techniques.

Google Penguin Update : It is one of the Core updates launched in 2012 aims to punish sites that are performing webspam and manipulative link building tactics.

Google Pigeon update : Another Core update released on July 24, 2014 aimed to increase the ranking of local listings in a search.

Google Pirate update : Pirate update launched in August 2012 maintained to prevent sites with copyright infringement complaints.

Google Hummingbird : Hummingbird core update launched in 2013 aims to emphasize natural language queries, considering context and meaning over individual keywords.

Google BERT update: BERT Stands for Bidirectional Encoder Representations from Transformers aimed to improve Language understanding, particularly for more natural language/conversational queries.

Conclusion

Cracking an SEO interview as a Fresher or as an experienced candidate is easy only if we learn the important concepts that interviewers ask. Our Team has listed each and every question that any interviewer asks during the Huddle. kindly prepare as per your experience level. All the Best for your Job Hunt.