Keywords in SEO( Search Engine Optimization)
Keyword Is a word or phrase or may be a collection of multiple words that users enter in search engines to find information. In simple words what words we enter in search engines to find data we want.
Keywords plays a crucial role in the SEO Game, due to the fact that
- 40,000 search queries every second on average
- 3.5 billion searches per day
- 1.2 trillion searches per year worldwide
The above data is based on : internetlivestats report
People use search engines a lot to find information, services, products and others. So for brands now it is very easy to showcase their products in front of the potential audience.
Let’s try to understand how to find keywords that can generate business in 2024.
Types of Keywords
SEO Keywords are broadly classified in to 2 types, such as
- Short Tail Keywords
- Long Tail Keywords
Short Tail Keywords:
Word combination of 1 , 2 ,3 & Less than 3, which means that any search that happens in search engines with a total word combination is 1 , 2 ,3 & Less than 3.
Example:
- janardhan(1 word)
- janardhan SEO – 2 words
- Janardhan SEO Online – 3 words
These types are very commonly used to find information because they are short in nature, easy to find information. Users mostly use these short tails, hence high competition will be there. High competition because these keywords will have high search volumes. So most of the other competitors are also trying to rank/show their brand on the top of Google search.
Long Tail Keywords
Word combination of more than 3 words, which means that any search that happens in search engines with a total word combination is equal to 3 or above 3.
- Janardhan SEO Online course – 4 words
- janardhan SEO Online course Bangalore- 5 words
- janardhan SEO Online course Bangalore india- 6 words
keyword Research
It is the process of identifying and analyzing the specific words and phrases (keywords) that suit our business offerings.
- Finding Relevant Keywords: Identifying the right and relevant keywords that are exactly matching our business offerings.
- Understanding User Intent: we should understand the intent of the user, such as: whether the user is looking for informational, brand, transactional & service.
- Competitor Analysis: scan through your competitor sites and understand what is driving them business. We can use third party tools like SEMrush, ahref & similarweb.
- Search Volume: find keywords which are having decent to heavy volumes, so that you can drive maximum users.
- Long-Term & Short-Term Goals: Keep in mind what keywords we should focus on for the short term and what keywords we should use for the long term.
- Keyword Variations and Synonyms: not only focus on exact keywords, also focus on finding more relevant keywords.
- Keyword Mapping: Once we are done with finding the right keywords we should map them to content which matches the landing pages intent.
User Intent Keyword Types
- Brand keywords: These are keywords user search with brand names
- Transactional keywords: these are keywords that user search to buy products
- Informational keywords: these are the the keywords that user search to find information
Tools used for Keyword Research
In order to do keyword research effectively we need or can use the following tools
- Google Keyword Planner
- Ubersuggest
- Semrush
- Google Trends
Conclusion
Keyword research is an important element when it comes to SEO, so find the required steps mentioned above.
