Differences Between Blackhat SEO vs Whitehat SEO
SEO is one the crucial parts of marketing strategy for any business owner. Because through SEO we can generate Organic, High intent and highly conversion users. So, let’s try to understand different techniques available in SEO and optimize our sites accordingly.
Techniques of SEO
- White Hat SEO – (Long term strategy)- Google Guildlines follow
- Blackhat SEO – (Short term strategy) – No need to follow guidelines
Hope you got some idea about the techniques of SEO and let’s deep dive into the details of the same.
White Hat SEO:
Whitehat SEO technique is one of the most widely and commonly used practices by millions of marketers across the globe. It involves a lot of guidelines set by the search engines. Find the overview and broad idea about Whitehat SEO below.
- Ethical Practices: Every search engine will have a set of guidelines that are created to improve search experience. So it is mandatory to follow all the guidelines set by search engines.
- Long Term Businesses: An ideal practice for people who want to run businesses for long term goals rather than short term goals.
- Website Performance: whitehat SEO helps website owners to improve site performance.
- Relevance: It requires relevant content such as proper research, content mapping, keyword mapping, mata tags, and hyperlinks.
- High Quality Content Quality: Whitehat SEO requires high-quality, relevant & well written content that meets the needs of your web users
- User Experience: It focuses more on offering super quality user experience such as website structure, content, layouts, user navigation, and page load speed.
- Link Building: It requires natural and high-quality link building strategies.
- Search intent: It focus more on following search intent
Black Hat SEO
- Unethical Practices: Unlike whiteHat SEO, blackhat doesn’t follow any guidelines set by the search engines
- Short Term Business Goals: An ideal choice for people who wanted to run a website for a short period of time and not focused on long term goals.
- Low-Quality Content: not necessary to create high quality , rich and top notch content.
- Irrelevant: Not necessary to produce relevant content and map the content.
- User Experience Sacrifice: since it is a short term goal, so mostly user experience will be sacrificed.
- Aggressive Link Building: instead of focusing building it involved building bulk backlink creation.
- Search engine focused: it focused more on impressing search engines than the user.
- SPAM techniques: It focuses more on stuff and spam techniques to fool the search engines.
- Search intent: It doesn’t fulfill the search intent.
Some Other Blackhat SEO Tactics
- Clocking: Showing different content for user and different content for search engine
- Hiddentext: Hiding text for users and keeping it available for search engines
- Doorway Pages: Sending users to non relevant pages from your website
- Backlinks Purchase: Instead of building natural links, it involves purchase of backlinks to impress search engines.
Conclusion
In our final words whitehat SEO plays a crucial part in the marketing strategy. So go through above mentioned black and white Hat SEO Tactics in 2024.
