Anchor Text Optimization in SEO
Anchor text is a clickable text inside which resides inside the hyperlink, plays an important role in SEO. So let’s try to understand every corner of Anchor text today.
What is Anchor text in SEO?
Anchor text is a clickable element where users can click on the same to navigate from one location to another location in a site. It is one of the core concepts of Hyperlinking involving users to click on the links provided inside the content and once they click on the text they will be sent to relevant pages.
Example of Anchor text: In this above example, blue color text is called anchor text where the user can click on the same, once they hit the text they will be reaching a different page.
How to Create Anchor Text?
Like I mentioned above Anchor text is the core concept of Hyperlinking and involves the syntax of the same.
Syntax of Hyperlink:
- <a href=” Link”> Anchor text</a>
- <a href=”https://www.janardhan.digital/contact ”> Contact Janardhan</a>
Based on the above syntax “ Contact Janardhan” is the anchor text and once you click the Anchor text you will be redirected to https://www.janardhan.digital/contact
Hope you got some idea of Anchor text and its syntax to be used, let’s explore Types of anchor texts.
Types of Anchor Text
There are different types of anchor texts available, depending on the use cases it might vary. Some of the most commonly available anchor texts are mentioned below.
- Exact Match Anchor Text: One of the most commonly used and most useful types for SEO ranking. It uses the exact keyword or phrase that the linked page is targeting. Let’s take an example, if the target page is about “Contact Page of Janardhan Nagaiahgari” then the anchor text might be “Contact Janardhan Nagaiahgari or Contact Janardhan“
- Partial Match Anchor Text: This type is quite similar to exact match anchor text, but the only difference is that keyword type need not be exactly mentioned. Meaning that the context of the linking page need not be exactly the same, partially it can match. Anchor text based on the above example is “Please contact with Janardhan Today”, we have added 2 extra words called please & Today.
- Branded Anchor Text: As the name itself indicates, it includes the name of the brand or company. For example, if linking to the homepage of Janardhan Info pvt ltd website, the anchor text will be “Janardhan or Janardhan Info”
- Naked URLs: This type of anchor text uses the website or landing page link for hyperlinking., For example, “https://www.janardhan.digtal.”
- Generic Anchor Text: One of the most commonly used anchor text types that uses non-specific terms like “click here,” “read more,” or “learn more.”
- Image Anchor Text: As the name suggests it uses an image as a hyperlink, the alt text of the image serves as the anchor text.
Best Practices to Optimize Anchor Text
- Relevance: One of the highly recommended methods is to keep the anchor 100% relevant to the linking page, so that crawler can release SEO benefits.
- Diversity: Diversification is key here, we should not focus on inserting the same keyword again and again. Instead we can use a mix of exact match, partial match, branded, and generic anchor text.
- Avoid Over-Optimization: It is highly recommended to don’t over-optimized anchor text by using the exact same keyword.
- Use Descriptive Phrases: Offer more context to the anchor text than single-word anchor text.
Benefits of Anchor Text on SEO Rankings
There are several SEO benefits offered by web crawlers if we effectively utilize anchor text as part of their optimization strategy. Let’s take a look at some of them below:
- Improved Search Engine Rankings: One of the obvious benefits is that optimized anchor text helps search engines to understand the context of the linking pages. As a benefit web crawler helps to boost to higher rankings for targeted keywords.
- Enhanced Keyword Relevance: Users can easily understand where they are moving towards and use of anchor text reinforces the relevance of the linking page.
- Increased Click-Through Rates (CTRs): User engagement on high descriptive anchor text offers a high amount of click on links. As a result Higher CTRs contribute to improved organic traffic and user engagement.
- Optimized User Experience: like we stated above it offers better user experience.
- Strengthened Internal Linking Structure: it offers visibility and viewership to linking pages.
Conclusion
In Our final words, anchor text plays an important role for SEO and it helps to improve site keyword rankings. So pay attention to the same and grab all SEO benefits through this.
