Domain Authority (DA) in SEO
Domain Authority plays an important role when it comes to site authenticity and maintenance. It is a very crucial part of SEO Game, so let’s understand the anatomy of DA today in detail.
- What is Domain Authority (DA)
- Factors involved in SEO
- Tools to measure the Domain authority
- How to Improve domain authority
What is Domain Authority in SEO?
Domain Authority is one of the unofficial ranking metrics, launched by a tool called mozbar. It describes how well a site is maintained since it is created. Meaning that since the creation of time to till date how we maintained our business site, there will be a score for the same.
Domain authority score ranges from 0 to 100, we may get 1 or 100. Score depends on how well we have optimized.
What is the ideal Domain Authority score to maintain?
There is no such ideal Domain authority score in SEO, but it is recommended to maintain the DA > 30. In order to get the DA above 30/100 we should be aware of a couple of important factors that influence the score.
How to Improve Domain Authority in 2024?
Take a look at a list of factors that influence our domain authority score in 2024.
- Technical issues: it is one of the major issues to resolve when we are concerned about DA in 2024. It involves fixing broken links, non responding pages, page speed, sitemaps, robots tag, meta tags, SPAM score, core web vitals and others.
- Quality Content: It is an obvious fact in digital marketing that content is king. So it is our responsibility to produce high quality content that can impress both users and search engines.
- Site Age and History: SEO is a long term game so time matters a lot and same case for domain authority. Patience is the key in the game of domain authority.
- Backlink Profile: It is always recommended to acquire backlinks from high quality and high DA sites. Keep in mind, whatever links we generate, site authority should be above your current authority score.
- On-Page SEO: we need to make sure every corner of our On Page SEO is optimized well enough.
- Social Signals: it is not a direct ranking factor but indirectly it can influence the performance.
- Remove Toxic Backlinks: One of the critical aspects when it comes to improving performance. We need to keep an eye on the toxic links that are pointing to our website and make sure we remove them timely.
- Improve Site Load Speed: Faster websites always offer better user experience.
Tools for Checking Domain authority
- Mozbar/Moz(https://moz.com/)
- Domain authority checkers
Chrome Extension for Domain Authority: https://chrome.google.com/webstore/detail/mozbar/eakacpaijcpapndcfffdgphdiccmpknp?hl=en
Conclusion
In our final words, Domain authority score is an important checklist to keep and maintain. So it is advised to follow the factors and implement the same for your site to grab SEO benefits in 2024.
