Image Optimization in SEO 2024 : Learn from Industry Experts

Images Optimization in SEO

Images plays a vital role when it comes to any website, it conveys the message in a visual format in-front of our potential audience. So today let’s try to understand how to optimize images for SEO and what are the different tools or approaches for Image optimization.

Image Optimization Types

Take a look at some of the most commonly used and using Image optimization methods by Industry SEO Consultants & Experts. 

• Image Alt tag( alternate name for image) 
• image description tag (Brief about the image)
• Image Title tag( User experience)
• Image Geo Tagging(Optional)
• Image File Name Optimization
• Image Size Optimization
• Image Resolution as per site layout

Hope you got some idea about the context of image Optimization, let’s deep dive in the details of the same.

1. Image Alt tag/ Alt text

Image Alt tag or alt text is the alternative text for image which passes instruction to the search engines like- what Keyword this image should rank for. In simple words it tells search engines for what key terms this image should appear in SERP. 

Syntax: <img src=“source path of image” alt=“Keyword you wish to see this image on SERP”>

How to Optimize Images for Alt Tag 

• Descriptive and Concise: Alt text should concisely describe the content or purpose of the image in our website, so try to avoid unnecessary details to alt text.
• Relevance to Content: keep only relevant information according to the image, never try to override what is there in the image.
• Incorporate Keywords Naturally: we should place keywords in the alt text in a way that they should look natural to the search engines. 
• Avoid Keyword Stuffing: Try to avoid adding the same keyword again and again in (stuffing) in the alt text, This can be seen as spam.
• Test in Browser Extensions: Use some third party browser extensions to check how screen readers interpret your alt text.

2. Image Title Optimization

Image title tag provides additional information about the image, it will not have any direct impact on SEO like Alt tag.  Image Title tags help to improve the user experience and convey the context of the image in a text format when there is slow internet.

Syntax : <img src=”example.jpg” alt=”Description of the image” title=”Title of image”>

3. Image Description Optimization

As the name itself indicates it describes the context of the image to the search engines. We will get extra space to describe the information available within the image, so it helps in boosting our Keyword rankings.

Syntax : <img src=”example.jpg” alt=”Alt text” title=”Title of image” description=” Description of image”>

4. Image GEO Tagging

Image Geo Tagging will be used in Local SEO by most of the SEO Consultants & Experts in 2024. It helps to enhance our search visibility and boost appearance in the form of Images.

• We need to locate the exact location of our business using the below tool
• Need to ensure the exact coordinates of our business
• Need to insert the keywords for the image
• Override Exif tags and download the image
• Upload the GEO Tagging optimized image for Local Image SEO 

Tool to use

• https://tool.geoimgr.com/