Page Authority (PA) in SEO
Page Authority plays an important role when it comes to landing page authenticity and maintenance of a single web page. It is a very crucial part of SEO Game, so let’s understand the anatomy of PA toPAy in detail.
- What is Page Authority (PA)
- Factors involved in SEO
- Tools to measure the Page authority
- How to Improve Page authority
What is Page Authority in SEO?
Page Authority is one of the unofficial ranking metrics, launched by a tool called mozbar. It describes how well a single web page is maintained since it is created. Meaning that since the creation of time to till date how we maintained a particular web page, there will be a score for the same.
Page authority score ranges from 0 to 100, we may get 1 or 100. Score depends on how well we have optimized.
What is the ideal Page Authority Score to Maintain?
There is no such ideal Page authority score in SEO, but it is recommended to maintain the PA > 30. In order to get the PA above 30/100 we should be aware of a couple of important factors that influence the score.
How to Improve Page Authority in 2024?
Take a look at a list of factors that influence our Page authority score in 2024.
- Technical issues: it is one of the major issues to resolve when we are concerned about PA in 2024. It involves fixing broken links, non responding pages, page speed, sitemaps, robots tag, meta tags, SPAM score, core web vitals and others.
- Quality Content: It is an obvious fact in digital marketing that content is king. So it is our responsibility to produce high quality content that can impress both users and search engines.
- Site Age and History: SEO is a long term game so time matters a lot and same case for Page authority. Patience is the key in the game of Page authority.
- Backlink Profile: It is always recommended to acquire backlinks from high quality and high PA sites. Keep in mind, whatever links we generate, site authority should be above your current authority score.
- On-Page SEO: we need to make sure every corner of our On Page SEO is optimized well enough.
- Social Signals: it is not a direct ranking factor but indirectly it can influence the performance.
- Remove Toxic Backlinks: One of the critical aspects when it comes to improving performance. We need to keep an eye on the toxic links that are pointing to our landing pages and make sure we remove them timely.
- Improve Site Load Speed: Faster loading landing pages always offer better user experience.
Tools for Checking Page Authority(PA)
- Mozbar/Moz(https://moz.com/)
- Page authority checkers
Chrome Extension for Page Authority: https://chrome.google.com/webstore/detail/mozbar/eakacpaijcpapndcfffdgphdiccmpknp?hl=en
Conclusion
In our final words, Page authority score is an important checklist to keep and maintain. So it is advised to follow the factors and implement the same for your landing page to grab SEO benefits in 2024.
